Meta Introduces AI‑Based Personalization

Meta, the owner of Facebook and Instagram, will begin using interactions with its generative‑AI tools to personalize ads and content recommendations. The rollout starts on Dec. 16, with user notifications scheduled for Oct. 7. The update will be available in the United States and most other regions where Meta operates.

How the Feature Works

When users engage with Meta’s AI—whether by voice or text—their queries and conversations will inform the algorithms that select posts, reels, and advertisements. For example, a user asking the AI about snowboarding could start seeing related ads, Instagram reels, and Facebook posts. The personalization applies only to platforms that a user has added to its Accounts Center; services not linked, such as WhatsApp, will not receive AI‑driven ads or content.

User Controls and Transparency

Meta stressed that users will continue to manage what they see through existing tools like Ads Preferences and feed controls. An indicator light will show when the microphone is active, and users must grant permission for microphone use. The company said the new AI‑based personalization is an extension of its longstanding practice of tailoring experiences based on activity.

Privacy and Security Safeguards

Addressing privacy concerns, a Meta spokesperson noted that the company has a “robust internal Privacy Review process” to ensure responsible data use for generative AI. The spokesperson added that Meta works to identify potential privacy risks involving collection, use, or sharing of personal information and develops ways to reduce those risks.

Public Reaction and Context

The announcement follows earlier scrutiny of Meta’s AI chatbots, including reports of inappropriate interactions with minors and criticism from public figures. Meta’s statement underscores its commitment to safeguarding user data while expanding AI functionality across its social platforms.

Usado: News Factory APP - descoberta e automação de notícias - ChatGPT para Empresas