DirecTV announced plans to roll out AI‑driven advertising on its television screensavers, allowing viewers to see personalized ads that can even incorporate their own faces. Partnering with Glance, the service will let users create short AI‑generated videos featuring their avatars and select brands directly from the screensaver interface. The move is positioned as a way to boost revenue as the company faces declining subscriber numbers, while also offering new content‑discovery features such as real‑time weather and sports scores. The initiative can be disabled by users who prefer an ad‑free experience. Leia mais →

Meta announced that beginning Dec. 16 it will tailor ads and content recommendations on Facebook and Instagram based on users' interactions with its AI features. The company said it will notify users on Oct. 7 and that the changes will roll out in the United States and most other regions. Personalization will draw from AI chats—voice or text—while users retain control through Ads Preferences and feed settings. Meta emphasized internal privacy reviews and safeguards to protect personal data, noting that the feature applies only to platforms linked in the Accounts Center. Leia mais →