Amazon announced a new suite of frontier artificial intelligence models—Nova Lite, Nova Pro, Nova Sonic and Nova Omni—at its re:Invent conference. Alongside the models, the company introduced Nova Forge, a tool that lets cloud customers add their own data at various stages of model training to create specialized versions. Early adopters such as Reddit, Booking.com, Sony and Nimbus Therapeutics are testing the service. Amazon claims the Nova 2 Pro model matches or exceeds leading competitors on benchmark tests, positioning the offering as a customizable alternative for businesses seeking domain‑specific AI capabilities. Leer más →

Amazon has introduced a new AI chatbot that lets sellers generate advertising concepts with simple text prompts. The tool draws on a seller’s brand guidelines, product pages and other store details to produce static or video ads, including taglines, images, scripts, music, voiceovers and storyboards. Designed to cut time and cost, the chatbot runs in beta on Amazon’s Nova AI model and Anthropic’s Claude. Ads created with the service can appear across Amazon’s marketplace and properties such as Prime Video, Kindle and Twitch. The rollout also adds agentic features to Amazon’s seller assistant, enabling inventory monitoring and policy checks. Leer más →

Amazon has introduced a new AI chatbot that lets sellers generate advertising concepts with simple text prompts. The tool draws on a seller’s brand guidelines, product pages and other store details to produce static or video ads, including taglines, images, scripts, music, voiceovers and storyboards. Designed to cut time and cost, the chatbot runs in beta on Amazon’s Nova AI model and Anthropic’s Claude. Ads created with the service can appear across Amazon’s marketplace and properties such as Prime Video, Kindle and Twitch. The rollout also adds agentic features to Amazon’s seller assistant, enabling inventory monitoring and policy checks. Leer más →

Amazon has introduced a new AI chatbot that lets sellers generate advertising concepts with simple text prompts. The tool draws on a seller’s brand guidelines, product pages and other store details to produce static or video ads, including taglines, images, scripts, music, voiceovers and storyboards. Designed to cut time and cost, the chatbot runs in beta on Amazon’s Nova AI model and Anthropic’s Claude. Ads created with the service can appear across Amazon’s marketplace and properties such as Prime Video, Kindle and Twitch. The rollout also adds agentic features to Amazon’s seller assistant, enabling inventory monitoring and policy checks. Leer más →

Amazon has introduced a new AI chatbot that lets sellers generate advertising concepts with simple text prompts. The tool draws on a seller’s brand guidelines, product pages and other store details to produce static or video ads, including taglines, images, scripts, music, voiceovers and storyboards. Designed to cut time and cost, the chatbot runs in beta on Amazon’s Nova AI model and Anthropic’s Claude. Ads created with the service can appear across Amazon’s marketplace and properties such as Prime Video, Kindle and Twitch. The rollout also adds agentic features to Amazon’s seller assistant, enabling inventory monitoring and policy checks. Leer más →

Amazon has introduced a new AI chatbot that lets sellers generate advertising concepts with simple text prompts. The tool draws on a seller’s brand guidelines, product pages and other store details to produce static or video ads, including taglines, images, scripts, music, voiceovers and storyboards. Designed to cut time and cost, the chatbot runs in beta on Amazon’s Nova AI model and Anthropic’s Claude. Ads created with the service can appear across Amazon’s marketplace and properties such as Prime Video, Kindle and Twitch. The rollout also adds agentic features to Amazon’s seller assistant, enabling inventory monitoring and policy checks. Leer más →