Tech Companies' Pleas Fall on Deaf Ears as EU AI Rules Advance
Key Points
- The EU will proceed with its planned rollout of AI legislation
- The AI Act aims to regulate the use of artificial intelligence in the EU
- Tech companies have been urging the EU to delay the implementation
- The AI Act bans certain “unacceptable risk” use cases
- App developers will need to register their systems and meet risk and quality management obligations
- The full rules are expected to come into force by mid-2026

EU AI Legislation Rollout to Proceed as Planned
The European Union has stated that it will stick to its timeline for implementing its landmark AI legislation, in response to a concerted effort by more than a hundred tech companies to delay the bloc’s AI rules. Tech companies from across the world, including giants like Alphabet, Meta, Mistral AI and ASML have been urging the European Commission to delay rolling out the AI Act, saying it will hurt Europe’s chances to compete in the fast-evolving AI arena.
A European Commission spokesperson, Thomas Regnier, has been cited as saying, “I’ve seen, indeed, a lot of reporting, a lot of letters and a lot of things being said on the AI Act. Let me be as clear as possible, there is no stop the clock. There is no grace period. There is no pause.” The AI Act bans a handful of “unacceptable risk” use cases outright, such as cognitive behavioral manipulation or social scoring. It also defines a set of “high-risk” uses, such as biometrics and facial recognition, or AI used in domains like education and employment.
App developers will need to register their systems and meet risk and quality management obligations to gain access to the EU market. Another category of AI apps, such as chatbots, are considered “limited risk” and subject to lighter transparency obligations. The EU started rolling out the AI Act last year in a staggered fashion, with the full rules coming into force by mid-2026.