Consumer Priorities Remain Focused on Core Features

The survey indicates that the biggest motivators for U.S. adults to replace their smartphones are longer battery life, increased storage capacity, and improved camera performance. These three factors dominate purchasing decisions, with price also playing a major role.

AI Features Are Viewed as Low‑Value Add‑Ons

Only a small portion of respondents cited artificial‑intelligence integrations as a primary reason to upgrade. A notable share of owners say they do not find AI features helpful, and many are unwilling to pay a subscription fee for additional AI capabilities.

Privacy Concerns Remain Prominent

More than one‑third of participants expressed unease about privacy when using AI on their devices. This concern cuts across age groups, with older adults showing the highest level of worry.

Manufacturers Continue to Push AI Despite Tepid Reception

Apple, Google, and Samsung have each rolled out new AI‑driven tools in recent flagship models. Apple introduced a suite of “Apple Intelligence” features, Google highlighted Gemini‑based functions, and Samsung promoted its Galaxy AI capabilities. However, the survey suggests that these efforts have not translated into strong consumer demand.

Potential Cost Implications

Both Samsung and Google have signaled that advanced AI features may eventually require a paid subscription. Apple has hinted that some AI functionalities could also become chargeable. Given the existing subscription fatigue among consumers, the willingness to add another recurring fee appears limited.

Limited Interest in Foldable Devices

Beyond AI, the survey also explored attitudes toward foldable phones. More than half of owners indicated they have little interest in purchasing a foldable device, though a modest minority expressed curiosity about future models.

Implications for the Industry

The findings underscore a disconnect between the aggressive AI roadmaps of major smartphone makers and the practical preferences of everyday users. Companies may need to recalibrate their messaging and pricing strategies to align with consumer expectations that still prioritize battery life, storage, and camera quality above cutting‑edge AI capabilities.

Used: News Factory APP - news discovery and automation - ChatGPT for Business