Integration of Intrinsic into Google

Alphabet’s robotics startup Intrinsic is being folded into Google as a separate group. The company, originally launched as an "Other Bets" project, will now operate within Google’s broader ecosystem, allowing it to leverage the company’s cloud infrastructure, Gemini artificial‑intelligence models and close collaboration with the DeepMind research team.

Focus on Software Tools and Accessibility

Intrinsic’s core offering centers on software tools designed to make robots more affordable and easier to use. It promotes a platform it calls "the Android of robotics," which provides a universal canvas where developers can build applications that run on diverse robots, cameras, sensors and other hardware. By standardizing the software layer, Intrinsic aims to lower barriers for companies seeking to deploy robotic solutions in manufacturing and other sectors.

Physical AI and Real‑World Tasks

The company’s strategy emphasizes adaptive intelligence that enables robots to perceive, reason and react to changes in processes and their environment. This focus on physical AI is intended to help robots perform real‑world tasks more effectively, extending the reach of automation beyond controlled settings.

Strategic Benefits of the Move

Being part of Google gives Intrinsic access to powerful cloud services and advanced AI models, while also positioning it to work closely with DeepMind’s expertise in robotics research. The integration is expected to accelerate the development of robot software and expand the company’s impact on manufacturing and other industries that rely on automation.

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