New iPhone Family Unveiled

Apple announced its latest smartphone family during the Awe dropping event. The lineup includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new addition called iPhone Air. Each model builds on Apple’s recent design language while introducing new hardware upgrades.

iPhone Air: The Slimmest iPhone

The iPhone Air is described as Apple’s thinnest iPhone ever, measuring just 5.6 mm thick. It sports a 6.5‑inch ProMotion display with a refresh rate of up to 120 Hz. Inside, the Air uses a single 48 MP fusion camera on the back and an 18 MP front camera that supports Center Stage. The device runs on the A19 Pro processor and Apple’s in‑house C1X modem. Its chassis combines a ceramic shield front with a titanium frame on both sides. Battery life is highlighted as “all‑day,” delivering up to 27 hours of video playback, or 40 hours when paired with the $99 iPhone Air MagSafe battery.

iPhone 17 Standard Model

The standard iPhone 17 features a larger 6.3‑inch display, also with ProMotion and an adaptive refresh rate of up to 120 Hz. It is powered by the A19 processor and includes a dual‑camera system that uses two 48 MP fusion sensors—one for the main camera and one for ultrawide shots. The front‑facing camera is an 18 3MP sensor that supports Center Stage and a square sensor for landscape‑mode selfies. The phone is offered in five colors—black, lavender, mist blue, sage, and white—and starts with 256 GB of storage.

iPhone 17 Pro and Pro Max Enhancements

The iPhone 17 Pro and iPhone 17 Pro Max retain the 6.3‑inch and 6.9‑inch screen sizes, respectively. Both models introduce a “plateau” camera bump that houses a triple‑camera array, each sensor rated at 48 MP. They also feature an 18 MP front camera with Center Stage support. Under the hood, the Pro models run the A19 Pro processor and include the largest batteries Apple has placed in an iPhone to date, with the Pro Max described as delivering the best battery life ever in an iPhone.

Pricing, Pre‑Orders, and Shipping

Pricing starts at $799 for the base iPhone 17 with 256 GB and $999 for the 512 GB version. The iPhone Air begins at $999 for 256 GB, $1199 for 512 GB, and $1399 for 1 TB. The iPhone 17 Pro starts at $1099 for 256 GB, while the Pro Max starts at $1199 for 256 GB, with a 2 TB configuration priced at $1999. Pre‑orders open on a Friday, and shipments are scheduled to arrive the following Friday.

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