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Google Expands Gemini Personalization to Free Users

Expansion Overview

Google announced that its Gemini Personal Intelligence feature, originally available only to Google AI Pro and Ultra subscribers, is now being offered to free users in the United States. The company is beginning the rollout through AI Mode, its dedicated search chatbot, and intends to extend the feature to the Gemini app and Chrome browser in the coming weeks. International availability is slated to follow after the U.S. launch.

How to Enable Personal Intelligence

To activate the personalization feature, users must open AI Mode, tap their profile, select Search personalization, and then choose Connected Content Apps. From there, they can link Workspace and Google Photos by selecting Connect Workspace and Connect Google Photos. The process is straightforward and designed to give users control over which services feed data into Gemini.

Practical Use Cases

Google highlights several scenarios where Gemini’s personalized responses add value. For example, when planning a trip, the chatbot can reference past travel itineraries stored in Gmail or Calendar to suggest destinations that match the user’s interests. In troubleshooting situations, Gemini can pull details about a device from email conversations to provide more accurate guidance, even if the user cannot recall the exact model.

Limitations and Safeguards

Personal Intelligence is turned off by default, ensuring that Gemini does not personalize responses unless the user explicitly enables the feature. The capability is restricted to personal Google accounts, meaning that Workspace accounts used for business, enterprise, or education purposes do not receive personalization. This distinction helps maintain privacy and data governance for organizational users.

Future Rollout Plans

After the initial U.S. release, Google plans to broaden the availability of Gemini personalization to free users of the Gemini app and eventually to Chrome users. The company also indicated that international markets will receive the feature in subsequent phases, though specific timelines were not disclosed.

Used: News Factory APP - news discovery and automation - ChatGPT for Business

Source: Engadget

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