Google Labs Expands Pomelli with AI‑Powered Photoshoot

Google Labs, the experimental arm of Alphabet, has launched a new feature called Photoshoot as part of its AI‑driven marketing platform Pomelli. The addition transforms a single, ordinary product photograph into a high‑quality, campaign‑ready image. Users simply upload a picture—whether taken on a phone or a basic camera—and the AI model adjusts lighting direction, intensity, shadows, and texture to emulate a professional studio environment.

Beyond lighting, Photoshoot offers a range of background options. The tool can place products against marble countertops for skincare items, cozy living‑room settings for candles, or clean gradients for tech gadgets. It also provides templates and presets tailored for advertising, social‑media posts, and marketplace listings, allowing sellers to quickly generate a cohesive product catalog.

Tailored Visual Consistency

Pomelli analyzes an existing website’s visual tone, colors, and overall vibe. When creating new images, the AI aligns the output with the site’s aesthetic, ensuring a consistent brand experience across all product photos. This capability is especially valuable for businesses that maintain a specific style, such as a “minimalist chic” look.

Target Audience and Availability

The Photoshoot feature is aimed at small‑scale businesses and e‑commerce sellers who lack the budget or resources for traditional product photography. By automating studio‑like results, the tool lowers barriers to creating professional marketing assets. Currently, the feature is available free of charge in the United States, Canada, Australia, and New Zealand.

Impact on Digital Marketing

With the rise of online shopping and visual‑first advertising, high‑quality product imagery is crucial for conversion. Google Labs’ Photoshoot addresses this need by combining AI image generation with brand‑specific customization, enabling faster time‑to‑market and reducing reliance on external photography services.

Used: News Factory APP - news discovery and automation - ChatGPT for Business