Back

OpenAI Discontinues Sora Video Tool, Ending Disney Licensing Deal

OpenAI Announces Sora Shutdown

OpenAI communicated to staff that the Sora video‑generation tool, launched at the end of 2024, will be discontinued. The company said the decision came after careful internal discussion about broader research priorities. Employees were informed that both the TikTok‑like Sora app and API access for developers would be retired, with no plans to integrate the feature into ChatGPT.

Impact on Disney Partnership

The move also terminates the licensing agreement with Disney that had been announced a few months earlier. Under that deal, Disney had agreed to invest a billion dollars in OpenAI, license its characters for use within Sora, and deliver AI‑generated videos to Disney Plus. With Sora’s shutdown, that partnership is ending.

Reasons Behind the Decision

According to reporting, Sora’s operation required a large amount of compute power, which constrained resources for other OpenAI teams. Executives noted that no money ever changed hands between OpenAI and Disney, and that the internal debate about Sora’s future had been ongoing for some time. The abrupt announcement surprised many employees, arriving a day after OpenAI posted about Sora’s safety standards.

Strategic Refocus

OpenAI’s leadership emphasized a shift toward practical adoption of its core technologies. The company is reportedly working on a “superapp” version of ChatGPT that would consolidate its product lineup around Codex and an AI‑powered browser. Fidji Simo, now titled “CEO of AGI deployment,” highlighted the importance of doubling down on successful bets and avoiding distractions.

Financial Context

In parallel with the Sora announcement, OpenAI CFO Sarah Friar told CNBC that the company had raised an additional ten billion dollars from investors, on top of a larger fundraising round announced earlier in the year. The firm continues to pursue a potential IPO.

Employee and Community Response

OpenAI acknowledged the community that had built audiences and creative works around Sora, promising to provide timelines and access details to help users plan for the transition. The company said it would explore ways to support export and preservation of user‑generated content.

Future Outlook

The discontinuation of Sora signals OpenAI’s intent to concentrate resources on its flagship offerings and upcoming integrated products. While the termination of the Disney deal marks the end of a high‑profile collaboration, executives suggest that the company’s focus on safety, security, and scalable AI solutions remains unchanged.

Used: News Factory APP - news discovery and automation - ChatGPT for Business

Source: The Verge

Also available in: