OpenAI unveiled a new Pro subscription priced at $100 per month, targeting developers who rely on the company’s Codex coding engine. The announcement came on Thursday, adding a mid‑tier option between the $20‑per‑month Plus plan and an existing $200 tier that, while still offered, no longer appears on the public pricing page.

The $100 Pro tier is designed to deliver five times the Codex usage limits of the Plus plan, according to an OpenAI spokesperson speaking to TechCrunch. "The new $100 Pro tier is designed to give developers more practical coding capacity for the money, especially during high‑intensity work sessions where limits matter most," the spokesperson said.

OpenAI positions the new plan as a direct response to Anthropic’s Claude service, which has long featured a $100‑per‑month option. By boosting Codex capacity per dollar, OpenAI hopes to lure developers who need sustained, high‑volume coding assistance.

While the Plus plan remains at $20 per month and continues to be ad‑free, the Pro tier adds higher rate limits without offering unlimited usage. The $200 tier, still accessible by request, promises twenty times the limits of Plus, but its details are no longer highlighted on the website.

OpenAI also disclosed that the $100 Pro plan will provide elevated Codex limits through May 31, after which the tier may revert to standard limits. Users who push the system to its maximum capacity during this promotional window will experience fewer rate warnings, though the company cautions that such conditions are temporary.

In a separate comment, the spokesperson noted that more than three million people worldwide are using Codex each week, a figure that has risen fivefold in the past three months. Weekly usage growth has exceeded 70 percent month over month, underscoring the tool’s expanding role among developers.

The company’s FAQ emphasizes that the Pro and $200 tiers share the same core features; the primary distinction lies in usage caps. Both tiers aim to support “your most demanding workflows continuously, even across parallel projects,” according to OpenAI’s documentation.

OpenAI’s pricing shift arrives as the AI‑assisted coding market intensifies. By expanding its tiered offerings, the firm seeks to capture a broader segment of developers who require more robust resources without committing to the highest‑priced tier.

Industry observers note that the move may also signal OpenAI’s confidence in Codex’s competitive edge over rival coding assistants. While Anthropic’s Claude Code remains a strong contender, OpenAI claims Codex delivers superior coding capacity per dollar across paid plans.

Existing Plus subscribers will not see any immediate changes to their plans, but they now have a clear upgrade path if they need additional Codex capacity. New users can select the $100 Pro plan directly from the pricing page, where the $200 option is no longer listed but remains available upon request.

OpenAI did not disclose the exact number of users who have already signed up for the Pro tier, nor did it provide details on projected revenue impact. The company’s focus remains on supporting developers with scalable, high‑performance coding tools.

As AI‑driven development tools become integral to software workflows, OpenAI’s expanded pricing structure reflects a broader industry trend: offering tiered, usage‑based plans that balance affordability with performance. The $100 Pro plan may set a new benchmark for how AI coding services price themselves against competitors.

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