New Controls Target AI‑Generated Content

Pinterest announced that users on Android devices and the web can now reduce the number of AI‑generated posts they see in their home feed. The feature is being introduced through a new "GenAI Interests" tab located in the home feed tuner section of a Pinterest account. From this tab, users can toggle a switch to the off position for specific categories, which limits the AI‑generated posts that appear in those areas.

Rollout Timeline

The setting is live for Android and web users, while an iOS release is slated to roll out in the coming weeks. No specific dates were provided.

Scope and Future Expansion

The initial rollout focuses on categories that Pinterest identifies as highly prone to AI generation or modification. The company indicated that it expects to add more options based on user feedback, though it clarified that the new controls will not completely eliminate AI‑generated content—only reduce its presence in the selected categories.

Company Perspective

Pinterest Chief Technology Officer Matt Madrigal explained that the company is not looking to eradicate all AI‑made posts. He said the new controls strike "the right balance between human creativity and AI innovation." This reflects Pinterest’s broader strategy to incorporate AI tools while preserving the platform’s emphasis on authentic, human‑driven inspiration.

How to Use the Feature

To adjust the settings, users navigate to the home feed tuner within their account, locate the "GenAI Interests" tab, and toggle the switch off for the categories they wish to limit. The adjustment immediately influences the composition of the home feed, reducing the frequency of AI‑generated content in those areas.

Implications for Users

By offering a straightforward way to curb AI‑generated posts, Pinterest aims to improve the relevance and quality of the content users encounter. The feature gives individuals more control over their feed experience without requiring them to abandon AI‑enhanced content altogether.

Used: News Factory APP - news discovery and automation - ChatGPT for Business