New GenAI Interests Setting

Pinterest announced a feature that gives users direct control over AI‑generated posts in their home feed. The option, called GenAI Interests, appears in the Home Feed Tuner section of a user’s account and is currently available on Android devices and the Pinterest website. An iOS rollout is expected in the coming weeks.

How to Use the Feature

To adjust the settings, users navigate to the Home Feed Tuner, locate the GenAI Interests tab, and toggle the switch to the "off" position for the categories they wish to limit. This action reduces the number of AI‑created posts shown in those specific categories, though it does not remove all AI content from the feed.

Scope and Limitations

Pinterest’s rollout focuses on categories that are "highly prone to AI generation or modification," according to the company. The company acknowledges that the new controls will not eliminate AI‑generated material entirely; instead, they are designed to lower its prevalence in targeted areas. Pinterest plans to expand the range of controllable categories based on user feedback.

Company Perspective

Chief Technology Officer Matt Madrigal emphasized that Pinterest is not seeking to ban AI‑generated posts altogether. He described the new controls as a way to achieve "the right balance between human creativity and AI innovation." The move reflects Pinterest’s response to concerns about AI‑generated content cluttering the platform and offers users a straightforward method to customize their feed experience.

Used: News Factory APP - news discovery and automation - ChatGPT for Business