OpenAI’s CEO Sam Altman and chief marketing officer Kate Rouch publicly rebuked rival AI lab Anthropic after the company released a series of Super Bowl commercials that mock the idea of ads appearing in AI chatbot conversations. Anthropic’s ads, part of a campaign titled “A Time and a Place,” depict scenarios where users receive product pitches instead of advice, ending with the tagline “Ads are coming to AI. But not to Claude.” OpenAI officials called the spots dishonest and authoritarian, arguing that any future ChatGPT ads would be clearly labeled and would not alter the chatbot’s responses. The clash highlights competing approaches to monetizing AI, with OpenAI testing conversation‑specific banner ads while Anthropic relies on enterprise contracts and subscriptions.
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