The European Commission has imposed a record fine of €2.95 billion (just under $3.5 billion) on Google, concluding the company abused its dominant position in online advertising. Regulators said Google favored its own ad exchange, AdX, in both its publisher ad server and ad‑buying tools, creating a conflict of interest across the adtech supply chain. Google has 60 days to stop the self‑preferencing practices and must propose remedies, or face further action. The company announced it will appeal the decision, arguing there are maybe alternatives to its services. The fine is the EU's second‑largest antitrust penalty ever.
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