Jay Neo, a former content lead for short-form videos at MrBeast, has co‑founded Palo, an AI‑driven platform that helps creators generate ideas, analyze performance, and connect with peers. Palo combines an AI ideation chatbot, detailed analytics, and a nascent community feature. In its test phase the tool worked with around 40 creators and is now available to creators with 100,000 followers for a starting price of $250 a month. The company raised $3.8 million from investors including Peak XV’s Surge and NFX.
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