Google has launched a new AI Plus subscription in India, priced at ₹199 per month for the first six months before rising to ₹399. The plan offers expanded limits for Gemini 3 Pro and Nano Banana Pro, video generation in Gemini and Flow apps, deeper access to NotebookLM research tools, and 200 GB of shared storage across Photos, Drive, and Gmail. The move follows OpenAI's sub‑$5 ChatGPT Go offering and a wave of AI freebies from companies such as Perplexity, Airtel, and Reliance Jio, signaling a fierce pricing battle to capture India's massive user base. Read more →

Premium AI chatbot plans from OpenAI, Anthropic, Google, xAI and others now cost roughly $200‑$300 a month. The price point was set by early movers like OpenAI and copied by competitors, with companies saying the fees support powerful models and extra features. Reporters found no clear evidence that the plans are profitable, and many users are power‑users or professionals who can justify the cost, while average consumers find the price prohibitive. The pricing strategy appears driven more by market positioning than transparent economics. Read more →