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Meta AI App Usage Surges After Launch of Vibes Video Feed

Meta AI App Usage Surges After Launch of Vibes Video Feed
Meta AI's mobile app saw a sharp rise in daily active users and downloads following the introduction of its Vibes AI video feed. Daily active users on iOS and Android jumped to 2.7 million by mid‑October, up from roughly 775,000 four weeks earlier, while daily downloads climbed to about 300,000. The surge coincides with Vibes' debut on September 25 and may also reflect heightened interest in AI video generators after OpenAI's Sora launch. Meanwhile, competing AI chat apps reported declines in user activity during the same period. Read more →