Amazon Web Services introduced a suite of new capabilities aimed at simplifying the creation of custom large language models for enterprise customers. At its re:Invent conference, AWS unveiled serverless model customization in SageMaker, offering both point‑and‑click and natural‑language‑driven workflows, and announced reinforcement fine‑tuning in Bedrock. The company also launched Nova Forge, a service that builds bespoke Nova models for a fixed annual fee. These moves signal AWS’s focus on frontier AI models and could help customers differentiate their AI solutions in a market dominated by Anthropic, OpenAI, and Gemini. Read more →