Astro Teller, chief of Alphabet’s X moonshot factory, explained the firm’s definition of a moonshot, its "fail fast" approach, and the culture that balances audacity with humility. He said a moonshot must tackle a huge problem, propose a product that could eradicate it, and rely on breakthrough technology. X launches more than 100 projects annually, with a 2% hit rate, but spends 44% of its budget on graduates that become "outrageously good" companies such as Waymo and Wing. Teller emphasized rapid testing, early termination of weak ideas, and an environment that encourages bold, creative thinking.
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