Actors, talent agencies and SAG-AFTRA have voiced concerns over AI‑generated videos that use real people’s likenesses. In a joint statement, actor Bryan Cranston, OpenAI, the union and major agencies said OpenAI has "strengthened guardrails" around its opt‑in policy for likeness and voice after unauthorized videos of Cranston appeared on Sora 2. OpenAI expressed regret for the unintentional generations and pledged to give artists the right to control how they are simulated, while SAG‑AFTRA called for legislative protection such as the proposed NO FAKES Act. Read more →

OpenAI announced new guardrails for its AI video‑generation tool Sora after actors, talent unions and the estate of Martin Luther King Jr. raised concerns about unauthorized deepfake videos. The company agreed that public figures must opt in before their likenesses can be used, and that representatives can request removal. The move follows complaints from Bryan Cranston, SAG‑AFTRA, and talent agencies, as well as public outcry over disrespectful depictions of Dr. King. OpenAI says the updated policies aim to give individuals greater control over how their images and voices are employed in AI‑generated content. Read more →