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OpenAI Renames Sora Feature After Trademark Lawsuit with Cameo

OpenAI Renames Sora Feature After Trademark Lawsuit with Cameo
OpenAI faced a trademark lawsuit from the video‑personalization platform Cameo over the use of the name “cameo” for a self‑deepfaking feature in its Sora app. A U.S. district judge issued a temporary restraining order, forcing OpenAI to remove the name and rebrand the feature as “characters.” The dispute highlights the growing tension between generative‑AI companies and existing brands over naming rights, and it underscores the legal challenges that can arise as AI products enter mainstream markets. Read more →

Court Grants Cameo Temporary Injunction Against OpenAI Over Sora Feature

Court Grants Cameo Temporary Injunction Against OpenAI Over Sora Feature
A U.S. district judge has issued a temporary restraining order that bars OpenAI from using the word “cameo” in its AI‑video platform Sora. The order, granted to celebrity‑video startup Cameo, also covers variations such as “Kameo” and “CameoVideo” and remains in effect until Dec. 22. The dispute stems from Cameo’s claim that OpenAI’s use of the term could confuse consumers and dilute its brand. A hearing is set for Dec. 19 to decide whether the injunction should become permanent. Both companies have issued statements, with Cameo’s CEO expressing gratitude for the court’s decision and OpenAI disputing the trademark claim. Read more →

Court Blocks OpenAI's Use of "Cameo" Branding on Sora App

Court Blocks OpenAI's Use of "Cameo" Branding on Sora App
OpenAI’s social app Sora, which introduced a deep‑fake feature called “Cameo,” faces a temporary restraining order from U.S. District Judge Eumi K. Lee. The order bars OpenAI from using the word “Cameo” and similar terms, after the video‑message platform Cameo asserted its trademark rights. The injunction, issued in November 2025, remains in effect pending a hearing in December, and OpenAI disputes the claim, saying it does not own exclusive rights to the term. Read more →

OpenAI Introduces New Controls for Sora’s Cameo Feature

OpenAI Introduces New Controls for Sora’s Cameo Feature
OpenAI announced updates to its invite‑only Sora app that give users more control over how their likenesses are used in AI‑generated videos. The changes let creators add keyword or scenario restrictions to their cameo profiles and make the watermark on downloaded videos more visible. The move follows criticism from copyright experts and recent legal challenges involving AI‑generated content. OpenAI’s head of Sora, Bill Peebles, said the company is also refining safety guardrails to reduce false negatives while addressing concerns from creators and rights holders. Read more →

OpenAI Launches Sora: An AI-Powered Social Video Platform

OpenAI Launches Sora: An AI-Powered Social Video Platform
OpenAI introduced Sora, a social media app built around AI‑generated videos. The platform lets users scroll an endless feed, like, comment, and share clips created with the upgraded Sora 2 model. A standout feature is “Cameos,” which allows creators to upload their likeness and permit others to generate deep‑fake style videos featuring them. The app includes safeguards such as watermarks and metadata tags that indicate AI origins, yet it raises concerns about the ease of producing realistic deepfakes, potential misuse, and the environmental impact of generating high‑quality video content. Read more →