OpenAI’s new Sora 2 AI video tool has sparked a public confrontation with major Hollywood talent agencies. Agencies such as Creative Artists Agency argue that the technology threatens performers’ likeness rights and compensation, especially through its Cameo feature that can place a celebrity into AI‑generated clips. OpenAI has responded by outlining safeguards, including permission requirements for public figures and a process for estates to request removal of deceased individuals. The dispute highlights the clash between rapid AI innovation and the entertainment industry’s long‑standing emphasis on licensing, consent, and creator rights. Read more →