Brands are increasingly turning to AI‑generated video commercials because they are cheap, fast and endlessly adaptable. While marketers tout benefits such as perfect consistency and freedom from human error, viewers often react with suspicion, describing the synthetic spokespeople as uncanny and untrustworthy. The tension between efficiency and authenticity is prompting a debate over how AI should support, rather than replace, human storytelling in advertising. Read more →

Coca-Cola released a new holiday commercial created with generative AI. The spot features the brand’s iconic red trucks traveling through snowy forests accompanied by animals such as polar bears, rabbits and sloths. While visual quality has improved compared to the previous AI effort—showing more realistic movement and lighting—the ad still feels detached and lacks the emotional warmth that defined earlier campaigns. Industry observers note the move signals a broader shift toward AI in core creative work, but also warn that reliance on machines may erode the human spark that connects with audiences. Read more →