Instagram chief Adam Mosseri warned that authentic content is becoming scarce as AI‑generated posts flood feeds. He argued that the focus should shift from merely creating content to producing work that only the creator could make. Mosseri proposed fingerprinting genuine media—using existing metadata such as EXIF and XMP—rather than watermarking AI output. He highlighted the role of platforms like Meta, OpenAI, and Google Gemini in providing tools for both polished and imperfect aesthetics, and urged the industry to adopt a common standard for content identification. Read more →