Meta announced that beginning Dec. 16 it will tailor ads and content recommendations on Facebook and Instagram based on users' interactions with its AI features. The company said it will notify users on Oct. 7 and that the changes will roll out in the United States and most other regions. Personalization will draw from AI chats—voice or text—while users retain control through Ads Preferences and feed settings. Meta emphasized internal privacy reviews and safeguards to protect personal data, noting that the feature applies only to platforms linked in the Accounts Center. Read more →