OpenAI has launched an advertising pilot within ChatGPT, displaying ads to free users and those on the $8‑per‑month Go plan. The pilot includes a range of brands such as Target, Ford, Mazda, Adobe, Williams‑Sonoma, Audible, HelloFresh, and luxury watchmaker Audemars Piguet. Ads are labeled clearly and are not intended to influence the AI’s responses. Advertising agencies like WPP Media, Dentsu, and Omnicom are also bringing client ads into the test, covering sectors from retail to automotive and consumer packaged goods. Read more →