A seasoned journalist reflects on the relentless AI hype that dominates conversations across media, conferences, and everyday life. While acknowledging genuine uses of generative AI, the piece argues that the technology is often portrayed as a universal solution despite its high costs, limited proven value, and mixed utility. The author stresses the need for a balanced approach, using AI as a tool rather than a replacement for human insight, and calls for clearer expectations about its role in journalism and beyond. Read more →