Google announced a major redesign of the Play Store aimed at personalizing app discovery and boosting user engagement. The update introduces a refreshed Apps tab, interest‑based curated spaces, a new You tab for subscriptions and rewards, and AI‑powered Guided Search that lets users find apps by describing goals. For gamers, a revamped Play Games experience adds a unified profile, AI sidekick assistance, and league competitions. The changes build on recent efforts to make the Play Store a broader content destination, leveraging Gemini AI across multiple new functionalities.
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