Snapchat has made its new Imagine Lens, the company’s first open‑prompt image‑generation AI Lens, available to all users at no cost. Previously limited to paid subscribers, the Lens lets anyone edit snaps with custom prompts or generate new images, such as transforming a selfie into an alien or creating a picture of a grumpy cat. The move follows recent AI video‑generation launches by Meta and OpenAI, and aims to keep Snapchat competitive in the fast‑evolving social‑media landscape. Free U.S. users can now access the Lens, with plans to roll it out to Canada, Great Britain and Australia. Read more →

Snap Inc. has introduced Imagine Lens, a new generative‑AI feature built directly into the Snapchat camera. Unlike previous AI Lenses that offer fixed effects, Imagine Lens lets users type any prompt and receive a customized image that can be saved or shared. The tool is currently limited to Snapchat+ Platinum and Lens+ subscribers on iOS. By blending real‑time AR with open‑prompt AI, Snap aims to keep pace with rivals such as TikTok, Meta, and Google while offering a premium experience for paying users. Read more →

Snap Inc. has introduced Imagine Lens, a new generative‑AI feature built directly into the Snapchat camera. Unlike previous AI Lenses that offer fixed effects, Imagine Lens lets users type any prompt and receive a customized image that can be saved or shared. The tool is currently limited to Snapchat+ Platinum and Lens+ subscribers on iOS. By blending real‑time AR with open‑prompt AI, Snap aims to keep pace with rivals such as TikTok, Meta, and Google while offering a premium experience for paying users. Read more →

Snap Inc. has introduced Imagine Lens, a new generative‑AI feature built directly into the Snapchat camera. Unlike previous AI Lenses that offer fixed effects, Imagine Lens lets users type any prompt and receive a customized image that can be saved or shared. The tool is currently limited to Snapchat+ Platinum and Lens+ subscribers on iOS. By blending real‑time AR with open‑prompt AI, Snap aims to keep pace with rivals such as TikTok, Meta, and Google while offering a premium experience for paying users. Read more →

Snap Inc. has introduced Imagine Lens, a new generative‑AI feature built directly into the Snapchat camera. Unlike previous AI Lenses that offer fixed effects, Imagine Lens lets users type any prompt and receive a customized image that can be saved or shared. The tool is currently limited to Snapchat+ Platinum and Lens+ subscribers on iOS. By blending real‑time AR with open‑prompt AI, Snap aims to keep pace with rivals such as TikTok, Meta, and Google while offering a premium experience for paying users. Read more →

Snap Inc. has introduced Imagine Lens, a new generative‑AI feature built directly into the Snapchat camera. Unlike previous AI Lenses that offer fixed effects, Imagine Lens lets users type any prompt and receive a customized image that can be saved or shared. The tool is currently limited to Snapchat+ Platinum and Lens+ subscribers on iOS. By blending real‑time AR with open‑prompt AI, Snap aims to keep pace with rivals such as TikTok, Meta, and Google while offering a premium experience for paying users. Read more →