A growing number of social‑media personalities are using generative‑AI tools to produce video content that mimics human creators. While some see the technology as a shortcut to fame, experts warn that AI‑generated clips are flooding platforms, confusing audiences, and eroding the value of authentic creator work. The surge raises concerns about content authenticity, potential scams, and the long‑term health of the influencer economy as major platforms begin to incorporate their own AI tools.
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