OpenAI’s ChatGPT recently introduced an Instant Checkout feature that promises to let users buy products directly within the chat interface. A tester attempted to purchase a specific lipstick using the new tool, only to encounter mixed messages and a lack of a functional buy button. Despite the partnership with platforms like Etsy and Shopify, the experience highlighted gaps in product eligibility, merchant support, and the overall reliability of the in‑chat purchasing flow. Read more →