OpenAI announced that Barret Zoph will head its enterprise sales effort, signaling a renewed focus on business customers as the company faces slipping market share to rivals Anthropic and Google. Zoph, a former OpenAI vice president who recently returned from Thinking Machine Labs, will oversee the rollout of ChatGPT Enterprise and new partnerships such as the expanded deal with ServiceNow. The move comes as OpenAI’s enterprise usage fell from 50% in 2023 to 27% at the end of 2025, while Anthropic holds about 40% and Google’s Gemini maintains around 21% market share. Read more →