HubSpot opened its Inbound conference by announcing a suite of AI‑driven features and a new marketing framework called “The Loop.” The rollout includes more than 200 new capabilities, specialized AI agents, and guidance for building human‑AI hybrid teams. HubSpot executives emphasized the shift in how buyers discover information, noting the rise of AI‑generated overviews and the decline of traditional website traffic. The company positioned the new tools as a way for marketers to personalize content, expand channel reach, and continuously evolve campaigns in a rapidly changing digital landscape.
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