The head of Instagram cautions that the platform faces a growing risk of losing trust as AI-generated media becomes indistinguishable from real photos and videos. Deepfakes and advanced generative tools are making authenticity a scarce commodity, prompting creators to lean into raw, imperfect content as a signal of truth. Instagram must evolve quickly to identify AI‑generated material, provide credibility signals, and support creators who maintain genuine, transparent voices. The shift challenges traditional polished aesthetics and forces the platform to rethink how it surfaces and ranks content. Read more →