ElevenLabs has introduced an online marketplace that lets companies license AI‑generated replicas of famous voices for advertising and other content. The platform connects brands with the owners of iconic vocal talent, offering a consent‑based, performer‑first licensing model. Voices are created using cloning technology or synthetic reconstruction from archival recordings, and the initial catalog features 28 verified figures ranging from historical icons like Mark Twain to living celebrities such as Michael Caine. Read more →