OpenAI CEO Sam Altman said the company will give copyright holders more granular control over how their characters are used in the Sora 2 video‑generation app. The firm also hinted at a future revenue‑sharing model that could reward rightsholders when their intellectual property appears in user‑generated clips. Altman explained that the changes aim to balance open‑ended creativity with the interests of creators and owners, while also addressing the unexpectedly high volume of video generation on the platform.
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