Roku executives say the company will dramatically widen its advertising ecosystem by tapping generative AI to enable thousands of small and medium‑sized businesses to create and place TV ads on its platform. The strategy moves beyond the traditional top advertisers, aiming to bring hundreds of thousands of new brands to streaming. Roku’s self‑serve tools, powered by AI, promise rapid ad creation, while competitors such as Magnite are also expanding AI‑driven ad solutions. The push could reshape how local businesses reach viewers on connected‑TV devices. Read more →

Roku's finance and operating chief, Dan Jedda, told investors the company will expand its ad ecosystem from a few hundred major brands to tens of thousands of small and medium‑sized advertisers. Leveraging artificial intelligence, Roku aims to let local retailers and eateries create high‑quality video ads in minutes, shifting ad spend from social media to the Roku Channel. With more than one‑fifth of U.S. TV viewing occurring on Roku devices and a growing household base, the move could reshape the streaming ad market and prompt rivals to adopt similar AI tools. Read more →

Roku executives say the company will dramatically widen its advertising ecosystem by tapping generative AI to enable thousands of small and medium‑sized businesses to create and place TV ads on its platform. The strategy moves beyond the traditional top advertisers, aiming to bring hundreds of thousands of new brands to streaming. Roku’s self‑serve tools, powered by AI, promise rapid ad creation, while competitors such as Magnite are also expanding AI‑driven ad solutions. The push could reshape how local businesses reach viewers on connected‑TV devices. Read more →

Roku executives say the company will dramatically widen its advertising ecosystem by tapping generative AI to enable thousands of small and medium‑sized businesses to create and place TV ads on its platform. The strategy moves beyond the traditional top advertisers, aiming to bring hundreds of thousands of new brands to streaming. Roku’s self‑serve tools, powered by AI, promise rapid ad creation, while competitors such as Magnite are also expanding AI‑driven ad solutions. The push could reshape how local businesses reach viewers on connected‑TV devices. Read more →

Roku's finance and operating chief, Dan Jedda, told investors the company will expand its ad ecosystem from a few hundred major brands to tens of thousands of small and medium‑sized advertisers. Leveraging artificial intelligence, Roku aims to let local retailers and eateries create high‑quality video ads in minutes, shifting ad spend from social media to the Roku Channel. With more than one‑fifth of U.S. TV viewing occurring on Roku devices and a growing household base, the move could reshape the streaming ad market and prompt rivals to adopt similar AI tools. Read more →

Roku's finance and operating chief, Dan Jedda, told investors the company will expand its ad ecosystem from a few hundred major brands to tens of thousands of small and medium‑sized advertisers. Leveraging artificial intelligence, Roku aims to let local retailers and eateries create high‑quality video ads in minutes, shifting ad spend from social media to the Roku Channel. With more than one‑fifth of U.S. TV viewing occurring on Roku devices and a growing household base, the move could reshape the streaming ad market and prompt rivals to adopt similar AI tools. Read more →

Roku executives say the company will dramatically widen its advertising ecosystem by tapping generative AI to enable thousands of small and medium‑sized businesses to create and place TV ads on its platform. The strategy moves beyond the traditional top advertisers, aiming to bring hundreds of thousands of new brands to streaming. Roku’s self‑serve tools, powered by AI, promise rapid ad creation, while competitors such as Magnite are also expanding AI‑driven ad solutions. The push could reshape how local businesses reach viewers on connected‑TV devices. Read more →

Roku's finance and operating chief, Dan Jedda, told investors the company will expand its ad ecosystem from a few hundred major brands to tens of thousands of small and medium‑sized advertisers. Leveraging artificial intelligence, Roku aims to let local retailers and eateries create high‑quality video ads in minutes, shifting ad spend from social media to the Roku Channel. With more than one‑fifth of U.S. TV viewing occurring on Roku devices and a growing household base, the move could reshape the streaming ad market and prompt rivals to adopt similar AI tools. Read more →

Roku's finance and operating chief, Dan Jedda, told investors the company will expand its ad ecosystem from a few hundred major brands to tens of thousands of small and medium‑sized advertisers. Leveraging artificial intelligence, Roku aims to let local retailers and eateries create high‑quality video ads in minutes, shifting ad spend from social media to the Roku Channel. With more than one‑fifth of U.S. TV viewing occurring on Roku devices and a growing household base, the move could reshape the streaming ad market and prompt rivals to adopt similar AI tools. Read more →

Roku executives say the company will dramatically widen its advertising ecosystem by tapping generative AI to enable thousands of small and medium‑sized businesses to create and place TV ads on its platform. The strategy moves beyond the traditional top advertisers, aiming to bring hundreds of thousands of new brands to streaming. Roku’s self‑serve tools, powered by AI, promise rapid ad creation, while competitors such as Magnite are also expanding AI‑driven ad solutions. The push could reshape how local businesses reach viewers on connected‑TV devices. Read more →