The way people discover information online is shifting from clicking links to asking large language models for direct answers. Tools like ChatGPT and Perplexity generate responses by synthesizing content from multiple sources, often without sending users to the original pages. This change disrupts traditional click‑based metrics and forces marketers to rethink content strategy, measurement, and optimization for AI visibility. New engineering‑focused approaches are emerging to decode how models retrieve and rank information, offering brands a way to gauge influence in conversations rather than clicks. Read more →

Researchers from Ruhr University and the Max Planck Institute examined how generative AI search tools differ from traditional Google results. Their analysis of Google AI Overviews, Gemini‑2.5‑Flash, and GPT‑4o showed these systems regularly cite websites that rank lower on popularity metrics such as Tranco, often missing from the top 10 or even top 100 Google links for the same queries. The findings highlight a shift in the sources presented to users when AI-driven search replaces classic link lists. Read more →

Perplexity, an AI search engine, has been accused by Cloudflare of stealthily scraping websites despite being blocked. However, many have come to Perplexity's defense, arguing that its actions are acceptable and that AI agents should be treated like humans when accessing websites. Read more →

Perplexity is allegedly using stealth crawling to scrape websites despite restrictions, according to a report from Cloudflare. The company's bots appear to be disguising their identity to get around robots.txt files and firewalls. Read more →

AI chatbots, such as ChatGPT and Claude, are revolutionising the way we search for information and interact with technology. These chatbots use generative AI to interpret and summarise information, allowing for more personal and contextualised responses. With the ability to ask follow-up questions and expand on initial prompts, AI chatbots are becoming an essential tool for both personal and work-related tasks. Read more →