Facebook announced a redesign of its Reels feed that pushes newer videos higher in users’ streams, promising roughly 50% more same‑day posts. The change is paired with an AI‑driven search bar that offers suggested queries based on user interests. New friend‑bubble icons let viewers jump straight into direct messages with creators whose Reels they like. AI‑generated videos are treated the same as human‑made content, with the platform relying on likes, comments and “Not Interested” taps to tailor each user’s experience. The updates aim to keep viewers engaged while balancing authenticity and emerging AI media.
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