Amazon has introduced a new AI chatbot that lets sellers generate advertising concepts with simple text prompts. The tool draws on a seller’s brand guidelines, product pages and other store details to produce static or video ads, including taglines, images, scripts, music, voiceovers and storyboards. Designed to cut time and cost, the chatbot runs in beta on Amazon’s Nova AI model and Anthropic’s Claude. Ads created with the service can appear across Amazon’s marketplace and properties such as Prime Video, Kindle and Twitch. The rollout also adds agentic features to Amazon’s seller assistant, enabling inventory monitoring and policy checks.
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