OpenAI is rolling out a shopping research capability across all ChatGPT accounts on both mobile and web platforms. The feature, built on a refined GPT‑5 mini model, supplies product recommendations drawn from up‑to‑date internet sources that include price, availability, reviews, specifications and images. Users can refine choices through a series of preference prompts, and the system may suggest related items via “buyer’s guide” cards for Pro users. OpenAI also signals a future Instant Checkout option that would let shoppers purchase directly within the chat experience. Competing AI services from Google and Perplexity are introducing similar shopping functionalities, underscoring a broader industry push toward integrated AI‑driven commerce. Read more →