Actors, talent agencies and SAG-AFTRA have voiced concerns over AI‑generated videos that use real people’s likenesses. In a joint statement, actor Bryan Cranston, OpenAI, the union and major agencies said OpenAI has "strengthened guardrails" around its opt‑in policy for likeness and voice after unauthorized videos of Cranston appeared on Sora 2. OpenAI expressed regret for the unintentional generations and pledged to give artists the right to control how they are simulated, while SAG‑AFTRA called for legislative protection such as the proposed NO FAKES Act. Read more →

OpenAI has stopped users of its Sora video‑generation app from creating AI‑generated videos that feature the likeness of Dr. Martin Luther King Jr. after the estate reported a flood of disrespectful depictions. The move underscores tensions between generative‑AI companies and rights‑holders over control of public‑figure images. OpenAI said it believes families and authorized representatives should decide how a figure’s likeness is used, and it is working with the King estate to enforce those preferences. The decision arrives amid broader industry debates about copyright, opt‑out mechanisms for talent agencies, and ongoing legal scrutiny. Read more →

OpenAI’s new Sora 2 AI video tool has sparked a public confrontation with major Hollywood talent agencies. Agencies such as Creative Artists Agency argue that the technology threatens performers’ likeness rights and compensation, especially through its Cameo feature that can place a celebrity into AI‑generated clips. OpenAI has responded by outlining safeguards, including permission requirements for public figures and a process for estates to request removal of deceased individuals. The dispute highlights the clash between rapid AI innovation and the entertainment industry’s long‑standing emphasis on licensing, consent, and creator rights. Read more →