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AI-Powered Search Engines Favor Less Popular Sources, Study Finds

AI-Powered Search Engines Favor Less Popular Sources, Study Finds
Researchers from Ruhr University and the Max Planck Institute examined how generative AI search tools differ from traditional Google results. Their analysis of Google AI Overviews, Gemini‑2.5‑Flash, and GPT‑4o showed these systems regularly cite websites that rank lower on popularity metrics such as Tranco, often missing from the top 10 or even top 100 Google links for the same queries. The findings highlight a shift in the sources presented to users when AI-driven search replaces classic link lists. Read more →