The entertainment industry has increasingly adopted generative AI tools, from de‑aging actors to automating visual effects. While the technology promises cost savings, recent experiments by major studios have produced underwhelming results. Disney, Netflix, Amazon and other giants have entered partnerships and licensing deals with AI firms like OpenAI, yet the output often falls short of audience expectations. Legal concerns over copyright‑trained models have also spurred lawsuits, highlighting the tension between innovation and intellectual‑property rights. Critics argue that the current wave of AI‑driven content adds little artistic value and primarily serves bottom‑line pressures.
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