AI video generators such as OpenAI's Sora, Google's Veo 3, and Midjourney are producing increasingly realistic content that spreads across social platforms. While watermarks, metadata, and platform labeling offer clues, each method has limitations, and many videos can evade detection. Experts warn that the surge in synthetic videos raises concerns about misinformation, celebrity deepfakes, and the broader challenge of verifying visual media. Ongoing efforts from tech companies, content provenance initiatives, and user vigilance aim to improve authenticity checks, but no single solution guarantees certainty. Read more →

OpenAI’s Sora, a TikTok‑style video creation app, lets users generate fully synthetic videos that look remarkably realistic. Each video includes a moving white cloud watermark and embeds C2PA metadata that identifies it as AI‑generated. Tools from the Content Authenticity Initiative can verify this provenance, while social platforms are beginning to label AI‑created content. Industry observers warn that the ease of producing such deepfakes could fuel misinformation and threaten public figures, prompting calls for stronger guardrails. Read more →

Google has added a feature to its Gemini mobile app that lets users upload an image and ask whether it was created by Google AI. The tool relies on SynthID, an invisible watermark applied to AI‑generated images since 2023, and also displays a visible Gemini sparkle watermark on images from the free and Google AI Pro tiers. Users can simply type a query like “was this image generated by Google AI?” and receive a response based on the watermark detection and Gemini’s reasoning. The system does not detect non‑Google AI images, which lack the SynthID mark, but can still offer visual‑clue estimates. Google says the feature is a step toward clearer identification of AI‑created content. Read more →

OpenAI's AI video tool Sora lets users create realistic videos with features such as the “cameo” function that inserts anyone’s likeness into AI‑generated scenes. The app automatically watermarks videos and embeds C2PA metadata that identify the content as AI‑generated. While these safeguards aim to help viewers verify authenticity, experts warn that easy access to high‑quality deepfakes could fuel misinformation and put public figures at risk. Platforms like Meta, TikTok and YouTube are adding their own labels, but the consensus is that vigilance and creator disclosure remain essential. Read more →

OpenAI's Sora app lets anyone create realistic AI‑generated videos that appear on a TikTok‑style platform. Every video includes a moving white Sora logo watermark and embedded C2PA metadata that disclose its AI origin. While the tool showcases impressive visual quality, experts warn it could accelerate the spread of deepfakes and misinformation. Social platforms are beginning to label AI content, but users are urged to remain vigilant and check watermarks, metadata, and disclosures to verify authenticity. Read more →

OpenAI has released Sora, an AI video generator that creates high‑resolution, synchronized videos from text prompts. The tool includes a moving watermark, built‑in metadata, and a "cameo" feature that can insert real‑world likenesses into generated scenes. While Sora’s capabilities are praised for creativity and ease of use, experts warn it could simplify the production of deepfakes and misinformation. Platforms such as Meta, TikTok, and YouTube are experimenting with AI‑content labeling, and tools like the Content Authenticity Initiative’s verifier can help identify Sora‑generated media. The debate highlights the tension between innovation and the need for robust safeguards. Read more →

OpenAI's Sora app, described as a "TikTok for deepfakes," now lets users limit how AI-generated versions of themselves appear in videos. The update introduces preferences that can block cameo appearances in political content, restrict specific language, or prevent certain visual contexts. OpenAI says the changes are part of broader weekend updates aimed at stabilizing the platform and addressing safety concerns. While the new tools give creators more say over their digital likenesses, critics note that past AI tools have been bypassed, and the watermark remains weak. OpenAI pledges further refinements. Read more →

Google has rolled out a new AI‑driven image editing model within its Gemini app, built by the DeepMind team. All generated or edited images will carry a visible watermark indicating AI creation. The update focuses on maintaining consistent human appearances across multiple edits and adds tools for combining images, using visual traits as prompts, and multi‑stage editing without losing prior changes. After a temporary pause on human image generation due to earlier inaccuracies, the capability has been restored using the Imagen 3 model. Read more →