Google DeepMind has launched Project Genie, an experimental AI tool that lets users create interactive game worlds from text prompts or images. The service is now available to Google AI Ultra subscribers in the United States. Designed as a research prototype, Project Genie combines DeepMind's latest world model with image‑generation technology to produce explorable environments. The rollout aims to collect user feedback and training data as DeepMind advances its world‑model research, a key step toward more capable artificial intelligence. Early users report both impressive creations and notable limitations, especially around realism and navigation. Read more →

Runway has introduced its inaugural world model, GWM-1, a video‑centric AI system that predicts pixels frame by frame to simulate physics, geometry and lighting. The launch includes three specialized variants—GWM‑Worlds for interactive scenes, GWM‑Robotics for synthetic data generation, and GWM‑Avatars for realistic human simulations. In parallel, the company upgraded its Gen 4.5 video model with native audio, dialogue editing and multi‑shot generation, allowing users to create longer, cohesive videos with consistent characters and background sound. Both innovations are now accessible to paid subscribers, with an SDK slated for robotics partners. Read more →

World Labs, the AI startup founded by Fei-Fei Li, has introduced Marble, its first commercial world‑model product. Marble lets users transform text prompts, images, videos, 3D layouts or panoramas into editable, downloadable 3D environments through a freemium tier and three paid subscriptions. Featuring AI‑native editing tools, a hybrid 3D editor called Chisel, and capabilities such as world expansion and composer mode, the platform targets creators in gaming, visual effects, virtual reality and robotics. The launch positions World Labs ahead of competitors still in research or limited‑beta phases. Read more →