OpenAI and Perplexity have each introduced AI‑driven shopping tools that integrate into their existing chatbots, allowing users to ask for product recommendations, share photos, and receive tailored suggestions. The features are similar, with OpenAI prompting queries like a "new laptop suitable for gaming under $1000 with a screen over 15 inches" and Perplexity emphasizing memory‑based personalization. Industry observers note that while the big players gain early retail partnerships, specialized AI shopping startups argue that domain‑specific data and curated product catalogs give them an edge over general‑purpose models. Read more →