At TechCrunch Disrupt 2025, a panel explored how startups are swapping early hires for AI agents. Speakers included Caleb Peffer of Firecrawl, who enables developers and firms like Shopify and Zapier to embed AI on the live web; Jaspar Carmichael‑Jack of Artisan, whose “Stop Hiring Humans” campaign backs a $35 million effort to build AI employees; and Sarah Franklin of Lattice, a former Salesforce president who shared scaling insights. The discussion covered practical uses, ROI, and the balance between automation and human teams, highlighting a shift toward AI‑driven go‑to‑market functions.
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