OpenAI’s Retail Expansion

OpenAI is pushing deeper into the retail sector by adding dedicated shopping experiences to its ChatGPT platform. Recent additions include apps for Canva, Coursera, Figma, Expedia, Spotify, and Zillow, signaling a broader strategy to embed conversational AI across a range of consumer‑facing services. Alongside these apps, OpenAI introduced an “Instant Checkout” capability that lets users complete purchases within ChatGPT conversations, already supporting merchants such as Etsy and Shopify. This suite of tools positions OpenAI as a central hub for AI‑driven commerce.

Target’s New ChatGPT Shopping Experience

Target is set to join OpenAI’s growing list of retail partners with a new ChatGPT‑powered app for shoppers. The beta version will launch in the coming weeks, allowing users to ask for product ideas, browse selections, assemble multi‑item baskets, shop for groceries, and complete checkout—all within the chat interface. By integrating directly with ChatGPT, the app aims to streamline the shopping journey, offering personalized assistance and a seamless purchasing flow.

Enterprise Integration at Target

The partnership builds on an existing enterprise relationship between the two companies. Target will roll out ChatGPT Enterprise to its 18,000 employees at the corporate headquarters. Employees will use the tool for tasks such as supply‑chain forecasting, store‑process optimization, employee support, and customer‑service functions. Additionally, Target plans to embed OpenAI’s models into internal digital tools that power AI‑driven shopping assistants, personalized gift finders, and other customer‑facing experiences.

Overall, the collaboration highlights OpenAI’s ambition to become a foundational AI platform for both consumer shopping and internal business operations, while giving Target a cutting‑edge conversational interface to enhance its retail offering.

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